An Entrepreneurship Talk
with

拜瑞·内勒巴夫
Barry Nalebuff
Co-Founder of Honest Tea，Milton Steinbach Professor of Management, Yale University
诚实茶联合创始人，耶鲁大学管理学院教授

12月15日周四，晚上7:00
7:00 PM, Thursday December 15th, 2016
清华大学苏世民书院，达理礼堂（地下二层）
Dalio Auditorium, Schwarzman College, Tsinghua University

欢迎清华大学各院系师生参加
活动凭清华证件入场
讲座语言为英文
This event is open to all Tsinghua students, faculty and staff.
Attendees should present their Tsinghua University ID at the college entrance.

In 1998, Barry Nalebuff and Seth Goldman started Honest Tea. They couldn’t find something they wanted to drink, so they founded a company to make bottled iced tea that actually tastes like tea. Given all the beverages out there, you might think this would be a recipe for disaster. You’ve got a professor and his former student, neither of whom had ever done anything like this. If it was such a good idea, why hadn’t someone – someone who might actually know what they were doing – already done it? And yet, Seth and Barry grew the business from five thermoses to more than a billion bottles sold. What they lacked in experience they made up for with passion and strategy guided by economic theory. We'll talk about how to find the right hole in the market, how to be a lean start up, the lessons learned, and most importantly, how to create a successful business without sacrificing your ideals.